More than a broker. A 2-step partner for independent distributors.
We help you source the products you need, identify the right buying opportunities and plan inventory ahead, instead of simply selling you whatever happens to be available today. We win when you win.
Make discounted shingles part of your product offering.
SMOOSI™ stands for Slow-Moving, Obsolete, and Off-Spec Inventory. These discounted shingles can help independent distributors serve budget-conscious customers, develop a niche, and create attractive margin opportunities.
SMOOSI is not appropriate for every roofing distributor or project. Our team helps you understand available options and known product limitations before you purchase.
More selection. Help planning your next purchase.
We maintain a large inventory of discounted shingles and work with you to select products and quantities that fit your market. Our goal is to help you build an ongoing offering for your customers.
Product Selection
Work with a representative to explore available products, colors, quantities, and price points that fit your customers.
Purchasing Support
Plan order quantities and purchasing frequency around your sales pace and inventory needs.
Ongoing Replenishment
As available products change, we help you evaluate options and plan your next purchase.
Products, colors, and quantities vary. Contact your representative for current availability.
Yes-minded service. Before and after the sale.
When an issue arises, we listen, work through the details, and look for a reasonable, mutually agreeable solution. We stay engaged and help customers work through problems because we value the relationship beyond a single order.
Complete your offering with PRIMO roofing products.
Explore our PRIMO line of first-quality underlayments, ice and water protection, starter, modified bitumen, and roofing nails.
ULSynthetic Underlayment
PRIMO Silver woven synthetic underlayment for sloped roofs.
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IWIce & Water Protection
PRIMO-GUARD and high-temp PRIMO-GUARD HT self-adhered underlayment.
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STShingle Starter
PRIMO Self-Adhered Starter: double-sided self-adhesive starter for the eave course.
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MBAPP Modified Bitumen
PRIMO APP Smooth-Torch base ply for low-slope roofs.
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SASelf-Adhered Base & Cap
PRIMO-SA Base and PRIMO SA Cap, a two-ply cold-applied system.
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NLRoofing Nails
PRIMO electrogalvanized coil and bulk roofing nails.
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Let’s talk about your business
Tell us what you’re looking for and a wholesale specialist will follow up to talk it through.
Sales office hours: Monday–Friday, 7:00 a.m.–4:00 p.m. Central.